about me

My Story.

Growing up, I was always chasing creative pursuits—poetry, music, design, photography. Being a ’90s kid also meant growing up alongside the rise of the internet and social media, which only fuelled my curiosity for storytelling in all its forms.

When adulthood rolled around, I serendipitously landed an editorial internship at a publishing house in Singapore. That first step kickstarted my career as a journalist. From editorial assistant to senior writer, then arts & culture editor and sub-editor, I climbed the ladder in the industry.

While writing came effortlessly to me, the more I progressed in my career, the further I moved from what I loved most: creating, exploring, and getting inspired. At the same time, the 9-to-5 grind in Singapore was wearing me down. I realised I was stuck in survival mode, and life felt too short to spend eight (or more) hours, five days a week, trying to hit KPIs.

So, I quit without a plan–but my freelancing journey soon fell into place. I now call a coastal city in Vietnam home and spend my time across Southeast Asia’s colourful and beautifully-unpredictable cities. I’ve also come to embrace being a multi-faceted creative, combining my expertise in storytelling with my passions for photography, art, music, and everything in between.

let’s create magic together.

It’s 2025. The old ways of publishing and chasing trends on social media just don’t cut it anymore. In a landscape overflowing with content, authenticity is everything.

I work with travel brands, boutique stays, and creative founders who want to build a legacy that lasts. Stories that move, visuals that linger, and words that feel true.

Whether it’s shaping your brand voice, writing editorial features, or creating content that captures the soul of a destination, I bring an editor’s eye and a storyteller’s heart to every project.

If you're building something thoughtful—and need help bringing it to life through writing or social media content—drop me a message.

my services

  • thoughtful, voice-driven pieces for publications, lifestyle brands, and cultural platforms.

  • copy, visuals, and narratives that bring boutique stays and beautiful places to life.

  • organic, on-brand videos and photography for tiktok, carousels, reels, and digital storytelling.